0:08 – How CushyLife was driven by consumer demand into the mattress business.
0:29 – How because ViSpring didn’t distribute in North America 5 years ago, Hastens was the next best thing.
1:00 – The difference in buying from CushyLife vs a salesman who won’t care if you stay happy with your purchase.
1:20 – CushyLife depends on its clients for business, why disappoint them?
1:36 – Vi-Spring is everything we believe you need in a mattress, so that’s all we sell.
It’s Jonathan from CushyLife, and I want to share with you why we only sell one mattress.
If you’ve heard me talk before you know that we never planned on being in the mattress business. Our clients drove us to it and they asked us to find a mattress, a brand that was going to solve a lot of their woes buying mattresses. One that they weren’t going to have to replace in a year or two, something that was going to last them a long time, be of great value, and really give them a great night’s sleep.
As you know, five or so years ago, that led us originally to Hastens, a brand out of Sweden. The reason we ended up with Hastens is that one, it was a great luxury brand at the time, and also Vi-Spring, who was really our first choice, wasn’t available in North America at the time, but they’ve solved that. Their distribution now in North America is fantastic. It’s really become the luxury brand in North America. It’s a boutique brand that relies on word of mouth.
In our store we’re not a typical mattress store where there are tons of mattresses to choose from, and a salesman’s looking at you like, “I’m going to make you walk out of here with something. I know you came in here for a mattress and you’re going to walk out with one of these things.” That’s what those salespeople say at those mattress stores.
But in our store, we want to sell a product to our clients that they’re going to be happy with, because we want them to come back later for other things, whether it’s window treatments or blinds, or bedding or couches or things like that. So if I sell a mattress that’s not worth it, that’s not going to happen, and that’s not our way. That’s not Michelle’s way, that’s not my way, that’s not how we handle it. So that’s why we only sell one mattress brand, and we don’t sell Hastens.
ViSpring, we feel, is all the things that are necessary in a fabulous mattress. It is supportive, it is all-natural, and it is a phenomenal value guaranteed over 25 years. The workmanship is second to none and, I can say this, all our clients that have them now are happy. When we sold Hastens, we didn’t always have that. In the world of luxury mattresses, ViSpring has really set itself apart as a luxury mattress. We’re happy to have them in Calgary and happy to help you.
If you’ve got questions about the brand, feel free to email us and we’d be happy to answer any questions you have about the brand. Cheers.